Website optimising

Conversion Rate Optimisation (CRO)

Online conversion optimisation was born out of the need of online marketers for lead generation and e-commerce site to improve their profit. My starting point has always been maximizing a website’s full potential. I would rather have 10 visitors and

Tweaking Google Analytics

Google Analytics tweaking (GA tweaking)

I just love to tweak Google analytics and make the Google analytics data really usable for any business. When I started out using Google analytics I got lost and didn’t see the potential that lies within the analytics data. But

Conversion Rate Optimization

Search engine optimization (SEO)

What is SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, by optimizing the visibility of the website

Online Marketing Blog

I have appeared on multiple podcasts in the last few years on different topics like SEO, Google Analytics and CRO. I do this because I’m happy to share my knowledge and help other practitioners and business with their challenges. When...

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Online Marketing Blog

Just a little post on my vision on website(s) and their usability; and their ability to generate conversions.In my humble though strong opinion a lot of websites are missing the point on what a website visitor really wants to do. It's just like walking into a real (brick&mortar) store and not being able to find what you are looking for and nobody is there to help you..then you feel lost...and leave the store empty....

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Online Marketing Blog

What are BuzzWords; Buzzwords are words or phrases used to impress other non industry people, or an expression which is fashionable (or in the news). Buzzwords happen in all industries but online marketing is one of the bigger industries since it's 'hip and happening'....

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What some of my clients say

Arnout keeps surprising me, always new creative insights all around. Epco Vlugt (CEO Babboe Cargobikes).Arnout is full of energy and knows how to optimise an online business. Mark Peters (MD of Feelgood Hospitality Group).

I get the most out of your website;

Contact me now for all possibilities.

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