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I just love to tweak Google analytics and make the Google analytics data really usable for any business. When I started out using Google analytics I got lost and didn’t see the potential that lies within the analytics data. But that was in 2006; a lot has changed; now I’m all in Google analytics and the huge potential that lies within these data points if used the right way.

Standard Google Analytics dashboard.

The standard way Google analytics presents the data (the standard dashboard) makes people looking at bounce rate, time on site, GEO and language. All nice details; but not exactly Key Performance Indicators (KPI’s) which will actually help businesses get the real insights that they need to grow. This sometimes scares first time users from really digging into these data. But data are not scary; they are really very insightful and useful; you just need to know where these gems are hidden.

Standard Google Analytics Dashboard

Make Google analytics data usable!

Wouldn’t you like to know your most valuable customers; know why and where they leave your site and where you converting visitors originate. You could find this out yourself (there are quite a few excellent resources on GA), but I could also help you get the most out of your customer (analytics) data, and make sure that I tweak the analytics data so anyone can understand. Get in touch with me if you need help with your Google Analytics data.

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