I'm all about optimising websites; let's start!
Conversion Rate Optimisation (CRO)
Online conversion optimisation was born out of the need of online marketers for lead generation and e-commerce site to improve their profit. My starting point has always been maximizing a website’s full potential. I would rather have 10 visitors and
Google Analytics tweaking (GA tweaking)
I just love to tweak Google analytics and make the Google analytics data really usable for any business. When I started out using Google analytics I got lost and didn’t see the potential that lies within the analytics data. But
Search engine optimization (SEO)
What is SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, by optimizing the visibility of the website
Recover (direct / none) traffic in Google Analytics? Here’s the guide!
A guide on how to fix some of the direct / none traffic in Google Analytics with a little help of GTM.
How to fix Google Analytics traffic sources and channels.
I have been speaking about that “dreaded Direct” as a traffic source in Google Analytics for a long time, It was actually sparked because of a conversation with someone who was being trained to become a “growth hacker”, what she
Arnout Hellemans podcasts
I have appeared on multiple podcasts in the last few years on different topics like SEO, Google Analytics, and CRO. I do this because I’m happy to share my knowledge and help other practitioners and businesses with their challenges. When
Websites and conversions
Just a little post on my vision on website(s) and their usability; and their ability to generate conversions.
In my humble though strong opinion a lot of websites are missing the point on what a website visitor really wants to do. It’s just like walking into a real (brick&mortar) store and not being able to find what you are looking for and nobody is there to help you..then you feel lost…and leave the store empty.