I'm all about optimising websites; let's start!
Recover (direct / none) traffic in Google Analytics? Here’s the guide!
A guide on how to fix some of the direct / none traffic in Google Analytics with a little help of GTM.
Arnout Hellemans podcasts
I have appeared on multiple podcasts in the last few years on different topics like SEO, Google Analytics and CRO. I do this because I’m happy to share my knowledge and help other practitioners and business with their challenges. When
Websites and conversions
Just a little post on my vision on website(s) and their usability; and their ability to generate conversions.
In my humble though strong opinion a lot of websites are missing the point on what a website visitor really wants to do. It’s just like walking into a real (brick&mortar) store and not being able to find what you are looking for and nobody is there to help you..then you feel lost…and leave the store empty.
How to fix Google Analytics traffic sources and channels.
I have been speaking about that “dreaded Direct” as a traffic source in Google Analytics for a long time, It was actually sparked because of a conversation with someone who was being trained to become a “growth hacker”, what she
Online Marketing Buzzwords
What are BuzzWords; Buzzwords are words or phrases used to impress other non industry people, or an expression which is fashionable (or in the news). Buzzwords happen in all industries but online marketing is one of the bigger industries since it’s ‘hip and happening’.